Project #33517 - 7 Discussion Questions 200 Words mini essay

Requirements: I need a post at least 200 words, for each one bellow, using the books bellow as a reference.

 

 

 

Subject – Managing Health Services Organizations and Systems

 

 

 

Book - Managing Health Services Organizations and Systems 5th Longest, Jr., B.B., &  Darr, K. Health  Professions Press

 

 

 

1.     What conditions initiate problem solving? Give an example of each. Describe an event in your past where you have had to use problem solving and what condition initiated the problem solving.

 

 

 

Subject – Health Care Marketing

 

 

 

Book - Essentials of Health Care Marketing   3rd  Eric N. Berkowitz  Jones & Bartlett

 

 

 

2.     Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

 

 

 

3.     Examine the benefit segmentation scheme shown in Table 6-5. In what ways might an AHO that is new to the community try to capture the “follower” segment? How would this strategy differ in trying to attract the “health seekers”?

 

 

 

4.     Most medical specialty groups historically have relied on primary care physician practices for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. “We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient.” How might this perspective shift the strategy of the group?

 

 

 

5.     For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to higher levels of profitability or sales. Explain why this inconsistently tends to exist.

 

 

 

 

 

Subject – Operations and management

 

 

 

Book – Principles of Operations Management 8th  Jay Heizer & Barry Render Prentice Hal

 

 

 

6.     In an affluent society, how do we produce a wide number of options for products at low cost? Give example to illustrate your arguments.

 

 

 

7.     How are environmental issues linked to the process choice? Won't being an environmentally conscious firm drive up costs and take away any competitive advantage? Discuss, with examples to support your position.

 

 

 

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Due By (Pacific Time) 06/19/2014 08:00 am
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