Project #33559 - Finalized Global Marketing Plan

The Product is Dr Pepper and the country is China

Read carefully there are two major parts the the project.

Resources: Assigned readings, the Internet, and other resources

Complete the global advertising portion of the Global Marketing Plan. This portion of the plan presents your global advertising strategy for your product. This element of your plan must be no more than 1,050 words.

Address and include a discussion of the following areas in the advertising portion of your plan:

  • Evaluate the management of global products similar to your organization.
  • Discuss the various methodologies and techniques that can be used to promote your product in the global market.
  • Describe methods you plan to use for creating global presence and visibility in advertising campaigns.
  • Select the best promotional tools to promote your product in the global market. Discuss the associated pros and cons of these tools.

Complete the executive summary portion of the Global Marketing Plan. This element must be included at the beginning of the plan. This element of your plan must be no more than 700 words and must follow APA format. The summary must describe how each element of the plan ties together in meeting the goals of your plan.

Organize the following elements completed in the Weeks One through Five assignments into one document to finalize your Global Marketing Plan as follows:

  • Executive Summary
  • Competitive Environment Paper
  • Global Entry Strategy
  • Implementation and Standardization Strategies Paper
  • Global Segmentation, Positioning, Distribution and Pricing Paper
  • Global Advertising Paper

Format your paper consistent with APA guidelines.

Subject Business
Due By (Pacific Time) 06/23/2014 06:00 pm
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