Project #3369 - Case Analysis Paper

Prepare an analysis of the global and U.S. alternative beverages industry.  Your 6-8 page analysis should list strategic issues confronting PepsiCo and its alternative beverage brands and make recommendations to address such issues.

 

The analysis MUST include: (1) A Michael Porter Five Forces model, (2) macro-environmental characteristics, (3) key success factors, (4) drivers of change and industry dynamics, and (5) a strategic group map.

 

Note: this case is about the alternative beverage industry & the role of Pepsi in that industry--do not focus on the cola wars Pepsi vs. Coke.

 

Subject Business
Due By (Pacific Time) 03/26/2013 12:00 am
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