Project #33901 - Marketing

This project is a Case Analysis for a Advanced Management Marketing Class - Does not need to be professionally done as 99% percent of the students in class are clueless - Case is only 7 pages long to read

 

Dermavescent Labratories Case

 

The following questions are presented to guide you through the analysis.  Answers to these questions should be incorporated into your written analysis. 
 

QUESTIONS TO CONSIDER WHEN EVALUATING DERMAVESCENT LABORATORIES CASE:

1. Based on Soft and Silky's sales performance through 2005, results from the focus group studies, and the performance of analogous products, should the aerosol product be pursued any further?

2. What are the economics of the 5-1/2 ounce tube container, the 5-1/2 ounce aerosol container, and the 10 ounce aerosol container?

3. Assuming the research firm's four forecasts for the combined products shown in Exhibit 5 are reasonable, what incremental contribution can be expected in 2006 for the Soft and Silky brand for each forecast?

4. What are the pros/cons of commissioning the test market recommended by the research firm and Ms. Heather Courtwright?
 
5. What action would you take in this situation?
 

Subject Business
Due By (Pacific Time) 06/24/2014 12:00 am
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