Project #34288 - marketing communications

You are required to prepare an essay analysing and contrasting the marketing 

communications efforts of TWO (2) recently launched products from any two rival 

companies of your choice from the automobile industry. Your 2500-word essay is to 

specifically compare the integrated marketing efforts of both companies. Your analysis 

is to focus on the activities leading up to the launch of both these products and should 

avoid a comparison of the technical features of the products. Finally, you are expected 

to conclude your essay with an opinion as to which product was better marketed using 

the various media tools. Your essay should include, but not be limited to, the following: 

• Pre-launch publicity buildup. 

• Strategic marketing events and activities. 

• Use of media and/or viral marketing. 

• Launch event scores and misses. 

• Follow through activities. 

 

Assignment format 

1. Write your name clearly on the cover page using the Lecturer’s Comment Form 

2. Your assignment should be type-written. 

3. Spacing 1.5 with font size 11 using Arial script and justified. 

4. Include page numbers. 

5. Include a Reference Page at the end of your assignment. 

6. Must have a minimum of 10 footnotes and/or references. 

7. There will be penalty for plagiarism! 

8. It is advisable to keep a soft copy of your submitted assignment in case of 

unforeseen circumstances (technical glitch for example) that requires a 

resubmission of your assignment. 

(Recommended companies to write on : BMW and Mercedes )

(Assignment needs to be submitted via turnitin.com for plagiarism check below 10%)

Subject Business
Due By (Pacific Time) 06/30/2014 12:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy