Project #34446 - Strategic Management

Course Module: STRATEGIC MANAGEMENT

 

All students should read case Study British Airways: Challenges Ahead and do the following tasks:

1.     Explain the external environment, including conditions in the general, industry, and competitor environments as to identify the Opportunities and Threats. [10 marks]

2.     Outline the company's internal capabilities and weaknesses by examining its internal environment conditions. [10 marks]

3.     Discuss the British Airways’ competitive advantage [10 marks]

4.     Conduct a Value Chain analysis to identify value-creating activities of the British Airways. [10 marks]

5.     Identify two of the British Airways’ current strategies. [10 marks]

6.     Define the British Airways customer relationships. [10 marks]

7.     Will the current British Airways strategies be sustainable within 10 years ahead? Give your three reasons if it will so, OR three reasons if you think it will not sustainable. [20 marks]

8.     Make Four (4) recommendation(s) for the company’s future success. [20 marks]

 

Submission information

Please type the assignment in Arial 11 font, with one and half (1.5) spacing with numbered pages – The assignment should be around 15 pages or more. Deadline is due by 21st of July 2014.

 

ALL facts in the assignment must be substantiated except those that are obviously common knowledge. This necessarily requires that the source of information be cited. For example, if a statement is made that the local economy is likely to get better or worse over the next five years, then the report MUST indicate the source of this expectation.

 

Subject Business
Due By (Pacific Time) 07/20/2014 12:00 am
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