Project #34744 - Strategy & Positioning Paper

I only need the first part of  this----bold part and I have attached wht another team member has done- and if she has not done the target market bullets then- I will raise the price to 75.00 and the word count needs to be at least 1900

 

Write a 2,800- to 3,500-word paper that includes the following:

  • An overview of the organization - Samsung
  • A description of the product or service
  • A SWOT analysis of the organization and offering
  • A competitive analysis of the organization and offering using Porter's five competitive forces model
  • The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
  • A description of your target market
  • Needs that cause your target market to buy including emotional and logical drivers
  • A written positioning statement that identifies:
    • Your target market
    • The needs that drive purchase
    • Your organization's industry category
    • How your organization solves the target's needs
    • Your organization's competition
    • What makes your organization different from its competition

Include sources of secondary research that support your analysis.

 

Format your paper consistent with APA guidelines.

Subject Business
Due By (Pacific Time) 07/06/2014 05:00 pm
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