Project #35310 - Dilemma facing American Express

All work MUST be completed by Tuesday evening at 7p.m Central time

Discussion Question must be 150-250 words Alone.

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Discussion Question:

 

As you have now seen, marketing consists of many different disciplines and functions. However, as a teacher, I like to break the essentials into what I call the "Marketing Triangle." The Marketing Triangle consists of advertising (the stuff that you have to pay for-- TV commercials, print ads, billboards, etc.); publicity (free media coverage); and P.R. (personal relationships). An easy way to remember it is this is, "With advertising you PAY, with publicity you PRAY (that it will be publicized and accurate), and with P.R. you PLAY." Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing Triangle? Describe in detail how it does or does not.

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Homework Assignment:

 

 Hi All. I need some assistance with my “Principles of Marketing” class. The assignment is very, very easy. I would really appreciate the help if you’re proficient in the subject. Answer each complete question in 200 - 350 words PER QUESTION.  All work will need to be original ( No Plagiarism allowed). All information to compose each question MUST come from the book attachment that I have provided, including (in text citations and reference list). The in text citation and reference is a MUST in this class and should be (Solomon, Marshall & Stuart, 2012). Solomon, Michael R., Greg W. Marshall, and Elnora W. Stuart. Brand you: marketing real people, real choices. 4th ed. Upper Saddle River, N.J.: Pearson, 2012.  APA style. Please indicate the pages of the attachment/book that you have obtained the answers for each question from. Also, as college level we cannot use any kind ok “Wiki” as a referencing tool. Please make effort to submit all homework by agreed time, as this is very important to me and my professor cannot accept late submissions. If you have any questions, please feel free to contact me. Again, I truly thank you in advance for you’re kind assistance.

 

1.   1. What is the dilemma facing American Express?

 

2.   2.    What factors are important in understanding this decision?

 

3.   3.    What are the alternatives? Which do you recommend?

 

4.   4. What are some ways to implement your recommendation?

 

 

Subject Business
Due By (Pacific Time) 07/15/2014 07:00 pm
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