Project #35401 - RES/351

Identify two articles (below) one in which the business problem is researched using a qualitative design and the other using a quantitative design.

Article 1, Qualitative investigation of averted school shooting rampages

Article 2, Quantitative The colour of AIDS: an analysis of newspaper coveerage of HIV/AIDS in the United States from 1992-2007 

Summarize each of the research designs.

Write a 350- to 500 word paper in which you compare and contrast the two approaches:

  • What are the strengths and weaknesses of each approach?
  • How can they be used most effectively in a combined approach?
  • Which method is more appropriate for research in your own business and functional area?

Format your paper consistent with University of Phoenix APA guidelines.

 

Subject Business
Due By (Pacific Time) 07/15/2014 01:00 pm
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