Project #36090 - Marketing

MUSAT BE 800–1,000 words PLAGERISM FREE 100% GENUINE WITH REFERENCES.

 

McDonalds is the Brand I am using for this assignment.

Your client wants to see two new customer segments that might be interested in the new and improved product.

Develop a brief customer profile for your client. The profile will include the following:

  • Choose two new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
  • Identify the primary and secondary markets.
    • The primary market is often larger than the secondary market. These customers are often the primary users of the product.
    • The secondary market can include “in-between” customers who might use or be interested in the product occasionally.
  • Detail the demographics and psychographics of both segments.
    • Include the basic characteristics of your current and potential customer such as age, income, education, and geographic locations.
    • Evaluate your customers’ lifestyles such as hobbies and other interests.
  • Based on what you learned from your brand value research, complete the following 
    • Develop 1 advertisement that matches the customer’s buying behavior.
    • Explain the communication channel or venue where the advertisement will appear. Consider both online and offline opportunities.

Subject General
Due By (Pacific Time) 07/24/2014 12:00 am
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