Project #36818 - Global Management

McDonalds and Starbucks have invested heavily in developing their brand names and marketing initiatives domestically and internationally. While they both have experienced growing pains, they have also enjoyed the sweet successes learned from each other. While best practices were not always the “buzz word” for some organizations over the years, they did learn from each other in their way. However, like any other business, they may not want to admit that there were lessons learned and practices realized by other businesses which helped them to grow and thrive in various markets.

 

  1. How do you think McDonalds and Starbucks were able to establish their brands to fit local markets through architectural design of the stores, their e-commerce strategies and service to accommodate the local markets and culture? 
  2. Please explain their approaches individually and determine if there are any differences or similarities.
  3. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your research?
  4. You should use reference material from course readings and outside sources when needed to strengthen your argument.

 

3 full pages (does not include reference page, title page, etc.). - Do NOT use any columns or such things in this paper. Needs an abstract as well.

 

Make sure you access and review the links shared in the announcement section of the course on how to properly format a document per APA (double spacing, indentations, in-text references, 1’ margins, reference page, etc.).

 Here is the link for the reading material to do assignment

http://proquestbus.safaribooksonline.com.ezproxy1.apus.edu/book/branding/9780133039030/1dot-background-to-the-turnaround/vol1-3?uicode=apus

 

Subject Business
Due By (Pacific Time) 10 pm
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