Project #37020 - Marketing

Each Question must be on a separte page from each other and have it's own seperate references listed under that page.  For example:  Question 1, page devoted to that question along with it's own references and in text citatons.  Question 2 - separte page with it's own seperate reference listed and in text citations....etc.

Each Question must have two credible resources, pref US.

Each Answered Question must be three to four paragraphs at least (250-300 words min) and written in APA style.  

Questions that need to be answered with the above criteria:

1) Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity?

2) Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage

3) How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

4) What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

5) Define direct marketing and give some real world examples.

FYI - the textbook used for this course is Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0132102927, Prentice Hall, Inc.

 

Subject Business
Due By (Pacific Time) 08/03/2014 01:00 pm
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