Project #37124 - Entrepreneurship/Finance

Strategic Innovation Simulation

This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company, who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery market space. Players have to manage R&D investment tradeoffs between sustaining investment in the unit’s existing battery business verses investing in a new, potentially disruptive battery technology. The learning objectives include understanding:

1)Best opportunities for new products are not visible early on. New applications can appear unattractive, but often represent best long-term opportunity.

2)Timing and level of R&D spending is difficult to gauge.

3)Assessing emerging technology opportunities is difficult using standard approaches.

4)Balancing dual requirements for simultaneously investing in core business and innovation which is challenging in any organizational setting; and

5)Constraining financial criteria and an organizations impatience for growth can make innovation difficult.

6)From a technical perspective, gain greater understanding of business needs and considerations.

7)From a business perspective, gain greater understanding of technical needs and considerations.

The student must decide which market opportunities to pursue, each of which offers the student varying levels of market intelligence and differing short- and long-term payoff prospects. Students manage the investment portfolios over 8 simulated years. Throughout the simulation, the student is forced to address a number of challenges, including timing and level of investment across both mature and new technology businesses, choices regarding market opportunities and inherent product performance characteristics, requirements to meet constraining financial objectives and constant trade- offs between investment options; all in the context of uncertain market information. This simulation will be learned and played over the course of the semester, and is accessible online. The end of semester assignment for the simulation will be to prepare and submit an essay form report paper about their simulation experience and also submit a Powerpoint presentation (5-6 slides) of their analysis of the simulation and their results. The report should be at least 5-6 pages double spaced, typed pages, plus tables, that outline actions taken during the 8 rounds of the simulation. Include an evaluation of the firm’s success and failures, your personal perspectives and how the simulation influenced your thinking process, explaining what decisions were correct, and what should have been done differently, and using Unit topics and readings as analytical tools and references. You may repeat the simulation several times during the semester as part of the learning process, but ensure that you save/retain copies of any information for your final submission. You will be asked to submit this assignment electronically through an eLearning assignment.

Subject General
Due By (Pacific Time) 08/07/2014 07:00 pm
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