Project #37690 - Consumer Behavior

Students are required to develop a Consumer Behavior Report to be submitted to the

Managing Director of a Brand/Product of your choice to outline the key issues facing the

company in terms of consumer behavioral issues. The Report will cover the following

areas:

1. Introduction of the company, its business and any other interesting facts

2.

Target Market Profile

3.

Description of Target Market Decision Making Process

4.

Social Influences on Buying Behavior: (e.g. Culture, Friends)

5.

Psychological Influences on Buying Behavior: (e.g. Motivation, Learning,

Attitudes)

6. A Questionnaire:

Create a minimum of 10 interview questions. Interview a minimum of 5

people regarding the following:

o

Perceptions of the product or brand

o

Experience with the product or brand

o

What influences consumers to buy or not to buy the product or brand

o

Post decision history with the product or brand

Your Report should be 1500 words in length, not including appendixes, references and

filled questionnaires. You will be required to provide a minimum of 3 references as part

of your written report.

Your lecturer will provide more details of the assignment in class.

 

P.S : please help to write on a world reknown household brand which everyone would know.

Subject Business
Due By (Pacific Time) 08/15/2014 09:00 am
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