Project #37694 - MT450-02 Marketing Management

Scenario Marketing

Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

So what does a Marketing Manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.

Select one of the company’s below for which you would like to be Marketing Manager.

Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses.

Assumptions

In this scenario, you will be responsible for the following:

  • Evaluating a firm’s marketing opportunities in the consumer market.

In addition you will be conducting the following tasks:

  • Determine who your consumers are.
  • Conclude why and how consumers buy
  • Determine when do consumers buy?

See Rubric below for Assignment details.

Subject Business
Due By (Pacific Time) 08/13/2014 08:00 pm
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