Project #37742 - Sociology: marriage and family

Instructions

 

Analyzing Personal Ads

In this project, you have the opportunity to actually engage in one type of social scientific research through a method referred to as content analysis. Using personal ads placed in newspapers (or magazines, or the internet) as your data base, you will answer the following question: Do women and men differ in what they are looking for in terms of a dating/sexual partner?

Specifications:

You must have at least 100 ads in your data base. They must all come from the same source. You may use ads that have appeared on different days if that is necessary to get your total of 100 different ads. You must attach the actual ads in your paper as an appendix. Be sure to label the newspaper in terms of title, place of publication, date(s) and page(s) on which the ads appeared.

Analysis:

Step 1: Read through all of the ads to get an idea of the types of attributes the advertisers are looking for. Write a list of the generic attributes that keep showing up (e.g., age, weight, religious preference, smoking behavior, etc).

Step 2: Separate your ads into at least two piles: men seeking women; women seeking men; women seeking women; or men seeking men. If you prefer to do an analysis of same-sex dating, then you would use the latter two categories.

Step 3: Make a data sheet on which you keep track of the number of times each of your attributes is mentioned by females and by males.

For example:
Must be younger than self |||| |||| |||| ||
Must be non-Smoker |||| |||| ||| Must be Catholic |||

Calculate the percentage of men who mentioned each trait and the percentage of women who mentioned each trait. Attach your tallies and calculations to your paper.

Step 4: Write a report which summarizes your findings: do women and men differ in what they are seeking in a date/sexual partner? what are the specific differences? You must write at least 250 words and attach your data sheets to get credit for this assignment.

Subject General
Due By (Pacific Time) 08/15/2014 12:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy