Project #38255 - proton cars company

please see the red colore that what you need meantion about it in the stractur point 

 

and the first page of the assienmt please put it as stractur page then explaine behind every point

 

Achieve an average of EXCELLENT reporting on:

·     Market-product discussion

·     New product strategies discussion

·     New pricing strategies discussion

·     New place/distribution strategies discussion

New promotion strategies discussion

Demonstrate an average of EXCELLENT on:

·     Proper reporting format of marketing plan

·     Proper language

·     Original contribution

·     Creativity

 STRUCTURE:

 

 

 

 

 

 

 

1.           PART A- MARKET PRODUCT FOCUS

 

·       Target Market - describe your primary target customer

 

·       Positioning

 

                                               i.     Identify and choose competitive advantage to build position

 

                                             ii.     Value proposition

 

                                            iii.     Positioning statement

 

2.           PART B- NEW PRODUCT STRATEGIES

 

·       Discuss all product elements; product line, packaging, quality, warranty, branding etc.

 

·       A picture of the product or prototype can be referred to here (optional)

 

3.           PART C- NEW PRICING STRATEGIES

 

·       Discuss all the possible strategies for your product

 

4.           PART D- NEW DISTRIBUTION STRATEGIES

 

·       Describe your proposed channels of distribution

 

·       Illustration of marketing channel can be referred here (optional)

 

5.           PART E- NEW PROMOTION STRATEGIES

 

·       Discuss key promotional programs in this section.

Sample ads can be included here (optional

·     Demonstrate complete understanding on marketing plan

·     Demonstrate complete integration among marketing mixes in achieving positioning

·     Original contribution

·     Clear evidence of creativity

·     All requirements are included.

·     Report is well organised, with proper formatting and preliminary pages

 

 

 

 

 

 

 

 

 

 

Subject Business
Due By (Pacific Time) 08/21/2014 12:00 am
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