Project #38698 - Marketing

1)     1.  Your best friend owns a small children's clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her? Answers can be found in Chapters 1-7.

2)    2.    Define and discuss cross-border alliances. What are they and how do they work? 

3)     3.  What are the benefits of list segmentation to direct marketers? 

4)     4.  Why do marketing managers need research and what is its role in decision making? 

5)    5.   Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved. 

 

Must be done in APA style, no need for a title page or abstract.  Each question must be answered in 3 or more paragraphs (Please note that paragraphs must consist of three or more sentences at least) and each question must have 2 reputable U.S. references.  Please include the references as a reference page at the end of each question answered, do NOT combine the references on one page at the end as a whole. 

Here is the book used for his class, please use as one reference for each question, the other can be your choice.   

Marketing Management by Philip Kotler and Kevin Lane Keller, 14th Edition, ISBN: 0132102927, Prentice Hall, Inc.

 

Due date:  8/30/14 by 8:00pm MT – no later 

Subject Business
Due By (Pacific Time) 08/30/2014 08:00 pm
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