Project #38854 - Market Failure

MarketFailureinFoodsProject

 

Whenthinkingaboutthe role of governmentinareasother thanmonetary andfiscalpolicies,itisusefultothinkof consumer protectionasan example.

 

 

Other examplesare R&Dsupportofnewtechnologies(See Role of Market vsGovernmentLettersinChapter 11folder.

 

 

Inthisvein,imagine thatyouare developing/marketingaproduct.Youneed todecide ona slogan/campaign.Youneedtodecide howmuchtodivulge to thebuyingpublic regardingyour productsingredients.Youneedtodecide tolieortellthetruth.

 

 

Take oneof theproductsgivenbelowandfilloutthe sheetthatfollows.


DIETPILL

TAPEWORMPIECE(ALIVE)

EASYTOSWALLOWNOILLEFFECTS”

 

 

DIETBREAD

FLOUR

ALPHACELLULOSE(WOODPULP)

SALT:5 TIMESTHEDAILYREQUIREMNT SUGAR:5 TIMESTHEDAILY REQUIREMNT

 

 

CALMINGTEA

LITHIUM

HERBS,ROSEPETALS LAUDENUM

 

 

WEIGHTLOSSDRINK

LAXATIVES

LOTSOFCAFFEIN LOTSOFSALT

LOTSOFPRESERVATIVES DIURETICS

CRACKCOCAINTODULLAPPETITE

 

 

DR.SMITH’SCURE-ALLTONIC

ALCOHOL50%

MORPHINE MERCURY

HASAPATENT

 

 

CHICKENSPREAD SOMECHICKENBITS LARD

HORSELIPS

CARCINOGENICPRESERVATIVES LOTSOFSALT,SUGARETC


FASTFOODBURGER DAYSCALORICINTAKE DAYSFATINTAKE MEATBYPRODUCTS

SUGAR:5 TIMESTHEDAILY REQUIREMNT

HORMONESINMEAT

 

 

LUNCHABLES

SALT:5 TIMESTHEDAILYREQUIREMNT

PRESERVATIVES PIGSNOUTHAM

5TIMESTHEDAILYREQUIREMNTOF SUGAR

CARCINOGENICFLAVORINGS

LARD

 

 

ENERGYDRINK COCAINE AMPHETAMINES CHICKENBITSPUREE

AONE-A-DAYVITAMIN

 

 

NUTRITIOUSWATER TAPWATER METHAMPHETAMINES HEAVYMETALS

AONE-A-DAYVITAMIN

 

 

SAUSAGE ANIMALSNOUTS LOADSOFSALT SPICES

CARCINOGENICCOLORINGS LOADSOFSUGAR

MEATBYPRODUCTS,STOMACH LARD

 

 

GROUNDBEEFGROUND BEEF50%FAT SLAGHTERHOUSEWASTE DIRT,PUSANDBOILS HUMANREMAINS

 

 

 

ASSIGNMENT

 

Product:                                                                      


 

 

Createanadvertisingslogan/campaignforyourfoodproduct.  Be specificaspossible.

 

 

 

Whatdidyoufocusoninyourcampaign?Why?

 

 

Didyoulie? (Omissionor Commission)Ifso,why wereyounotcaught?

 

Discussthe sortofproblemfacedherebetweenconsumersandproducersofthefoods,anditscause. (AsymmetricInformation,MarketFailure,etc).

Subject Business
Due By (Pacific Time) 09/12/2014 12:00 am
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