Project #39977 - reading response

please follow format well read the power point outline and write a perfect personal reflection paper ps i am in canada so all ref should be from canada apa format CHAPTER NINE RAISING OTHER RESOURCES BUILDING A BUDGET Budget needs will be somewhat different in each phase of the change process; this makes budgeting ongoing. Don’t get bogged down by financial matters in the initial stages of community change. There are eight categories of expenditures: people, communication, equipment, supplies, space, transportation, outside professional services, special or miscellaneous needs. Working to get what you need Try to get what you can for free or at very little cost. In-kind contributions are when groups/organizations donate items or services. Turn your needs into an opportunity to develop support for your undertaking. This relationship also often benefits donors and is looked positively upon by funders. Self-interest and prestige are two motivators for people to donate. Think about people and businesses in your personal network who could offer you something in support of your community change project. Ask for what you need Who will be doing the asking and how? The best connection is often the best person to do the asking. Having a number of people involved in acquiring donations will increase their attachment. Try to make the request for donations personal by talking face to face. Show how helping helps the giver and the recipient. GET TO KNOW YOUR COMMUNITY’S RESOURCES Many items and services can be found for free. E.g., pro bono legal services, meeting spaces at schools. In Kind Canada matches charities with corporate donors. GETTING AND SPENDING MONEY Staff, an expensive item Most expensive for almost any organization; most of the money your organization raises will go toward staffing costs. When to invest in staffing The work needs to be completed according to a tight schedule. There is a high number of unpredictable demands. The work requires a set of sophisticated skills. The worker is hard to replace. Paid staff have a strong sense of obligation. FILLING THE COFFERS Getting money to promote the cause is essential. When people give money toward community change, they are investing in something meaningful and important. A primary question is: How much money will you need? It takes money to make money. If you plan on asking for money from corporations or foundations, you will need to develop excellent grant writing skills. CONTRIBUTIONS FROM INDIVIDUALS This involves people giving you their own money without an intervening structure. The vast majority of Canadians make a financial contribution to a nonprofit organization. A small number of people are contributing the bulk of these donations. INCLUSIVE FUNDRAISING Recognizing Women as Philanthropists Women are more likely to donate than men to nonprofit (2004). The following “C’s” trigger giving by women: Women often give to create something. Women give to bring about social change Women seek a sense of personal connection to the project. Women like to collaborate as a group and so do not respond as well to competitive fundraising appeals. Women are committed to the causes they support. Women like to celebrate their accomplishments. INCLUSIVE FUNDRAISING Cont’d Recognizing Women as Philanthropists (Cont’d) Two common prominent vehicles for women in fundraising are women’s funds and women’s circles. In Canada, the Canadian Women’s Foundation is an important resource. Fundraising and Philanthropy among Immigrants in Canada Immigrants give at the same rate as Canadian-born people. Fundraising across the Country Newfoundland and Labrador and PEI had the highest rates of financial giving SIX BASIC STEPS Identify prospects Nurture these prospective givers Prepare a message Deliver your message Follow up on your message Say thank you (even if you did not receive a contribution) DIRECT REQUESTS The most effective way to ask someone for money is face to face. Know your prospect Prepare yourself for the contact Make contact Pitching to Groups Sometimes you will need to ask a group of people for financial support; the smaller the better. Sometimes this is a formal process. DIRECT REQUESTS Cont’d Memberships Requesting an annual membership fee from participants in your organization is a simple, effective way to raise money and increase commitment. Easier to ask for a membership fee than an outright donation. Try to reach as many people as possible: supporters, general public and beneficiaries. Newsletters affirm participation to your membership. Identify those who can play a major role in fostering change. Indirect requests Occurs when requests are not face to face. Have a much lower response rate. Most people who give once will give again. Direct Mail Effective for prospecting and resolicitation. Common to lose money on your first mailing. Best to use as part of a long term process. Can be more successful when you target particular people. INDIRECT REQUESTS Cont’d Telephone Support for Small Mail Campaigns Phoning people at home and asking them for money to support your work does not tend to produce excellent results on its own. Calling donors made more complex with National Do Not Call list Initial letter should be signed by someone who has favourable status to recipients. INDIRECT REQUESTS Cont’d Events Special events can be a lot of work and do not always generate a good return. Awareness of community calendar is important. There are five types of fundraising events: Ticket Sales: Need to draw people to event. Socializing is important at these types of fundraisers. Registration Events: The contributor pays to become a participant. (e.g. golf tournaments, fun runs) (cont’d on next slide) INDIRECT REQUESTS Cont’d Events Events Coordinated by Other groups: Many groups hold activities for their members that serve as fundraisers for community service activities. Sales: Selling a service or a product. For example, comprehensive earned income program that are entrepreneurial enterprises (e.g., auto repair, restored bicycles etc. ). Planned Giving: Gift that is of sufficient magnitude that making it is integrated with the donor’s personal financial plan (e.g., wills, trusts). USING THE INTERNET AS A FUNDRAISING TOOL In many ways donors are ahead of fundraisers on the Internet. Websites, e-mails. CanadaHelps takes care of administration of on-line donations. Opportunities to provide commemorative gift giving is also useful. Securing Funds from public and private organizations This avenue for obtaining funds will require negotiating an intervening process. Identifying Prospective Sources: What groups have compatible interests to yours? Are there professional groups that may be interested about your concerns? What funding priorities do community service groups have? What about businesses that serve your area? What foundations would be a good match for your objectives? SECURING FUNDS FROM PUBLIC AND PRIVATE ORGANIZATIONS Cont’d Professional Groups and Associations: Some organizations promote the interests and issues relevant to a particular profession. e.g., Dentists, nurses, accountants, social workers, and turkey farmers. If your request can reinforce the groups’ issues, image, or self interest, you can reinforce your chance for a favourable response. SECURING FUNDS FROM PUBLIC AND PRIVATE ORGANIZATIONS Cont’d Businesses and Corporations: Corporate giving is big business. Contributions are often tied to corporate marketing strategies. Some corporations are going beyond giving away dollars and make a conscious effort in strengthening the community. Corporations often base giving on geography. SECURING FUNDS FROM PUBLIC AND PRIVATE ORGANIZATIONS Cont’d Labour Unions: Often support communities through service (labour) or donations. Federated Funding Programs: Campaigns conducted by one agency for another (e.g., United Way). Difficult for new members, very formal process. SECURING FUNDS FROM PUBLIC AND PRIVATE ORGANIZATIONS Cont’d Foundations: These organizations exist to give money away. Usually give to organizations with a proven track record. Six Categories: General-purpose foundations Special purpose foundations Corporate or company foundations Family foundations Operating foundations Community foundations SECURING FUNDS FROM PUBLIC AND PRIVATE ORGANIZATIONS Cont’d Public Funding: Common but rarely to organizations not incorporated. Get information: What funds various levels of government deal with your social concern? Get help: Develop a relationship with politicians and staff. Get public attention directed to your issue. Get involved in the budget-building process. Grant writing Once you have identified funding source, prepare that funding source to receive your funding proposal favourably. Your written proposal essentially responds to four questions: What problem are you trying to resolve? How do you intend to solve the problem? How much will this cost? How can you tell if your program is working? GRANT WRITING Cont’d Complexity of your proposal will be governed by your funding source. Follow the guidelines they provide specifically. Some possible components are listed on pages 226-228. collaboration When organizations work together to get funding, it can be beneficial to all. Many donors look favourably on this practice. Increases new relationships between partners. Conclusion Regardless of the nature of your community change effort, you will need to generate additional resources. Target your efforts. Be creative.

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