Project #40002 - Entrepreneurship

CardioThoracic Systems

Who is the primary target customer for the CTS system? Who are the decision-makers, influencers, payers? Consider Gourville’s ideas (Eager Sellers – Stony Buyers) as you analyze each of the players in the industry’s value web. What are their priorities? What are their concerns? Does the CTS system create value for each of the affected players? Who would be most interested in the product’s benefits and cost savings (surgeons, patients, hospital administrators, third party payers)? Who will ultimately benefit? Who may be threatened? Who has the most at risk?

Outline form (1-2 pages)

The assignments specify an outline form response. I will expect a statement of the question followed by a bulleted or numbered list of the key items in your response.

Attached is the case

Subject General
Due By (Pacific Time) 09/16/2014 12:00 pm
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