Project #40003 - Case Study

Need three page paper done in APA style, with references from the book.  Three pages do not include abstract, title page and reference page.  900 word min, that does not include those three things.  These questions must be answered.  Must be done by 7:00pm MT tonight.

  1. What is the vision/mission behind the Good Hotel concept?
  2. What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each.
  3. How would you characterize Good Hotel's target customers.
  4. What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
  5. How would you competitively position Good Hotel relative to its rivals?

 

Case study is found in this book, I cannot find an ebook, so you must be able to find the case study yourself.  It's case study 10 called Good Hotel, Doing Good, Doing Well!

Strategic Management: Planning for Domestic and Global Competition

Authors: John A. Pearce II & Richard B. Robinson
Edition: 13th 
ISBN: 978-0078029295

Published by: McGraw-Hill Irwin

Subject Business
Due By (Pacific Time) 09/14/2014 07:00 pm
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