Project #40273 - Marketing Paper

Description:  The purpose of this assignment is to conduct primary market research to directly apply the principles of the consumer behavior decision model.  You will be participating in a field study in order to observe the five step decision making process, the effect of the marketing mix (4Ps) on the consumer, and the effects of external influences on the process.  You will need to evaluate this information in the context of what consumer behavior information would be useful to a grocery store manager and how that would translate into marketing action.  After completing this assignment, you will be able to better recognize the decision making process and how to apply this information to making marketing decisions.

Directions:

  • Go grocery shopping with a person who is not an immediate member of your family.  Please include a short profile of your subject (i.e., gender, age, or any other relevant descriptive factor) in the memo.
  • ID the location that the observations take place, day of the week and time of day.
  • Observe the shopping experience, the consumer purchase decision process and how the subject makes selections. (Have a list?  Use coupons?  Impulse buys? Brand loyalty?  Pricing decisions? Time of day influence?) 
  • Observe how the physical lay-out of the grocery store, the types of displays, Point of Purchase, and how this may affect purchase decisions.

Resources: 

  • Principles of Marketing, Kotler and Armstrong., Chapter 5

 

 

Basically, I need a 3-4 page paper due including information about a trip to the grocery store and observing the pin points listed under "Directions" 

Also include: five step decision making process, the effect of the marketing mix (4Ps) on the consumer, and the effects of external influences on the process.  You will need to evaluate this information in the context of what consumer behavior information would be useful to a grocery store manager and how that would translate into marketing action.

 

Subject Business
Due By (Pacific Time) 09/16/2014 08:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy