Project #40471 - BUSINESS finance

i will give you the rEADING upon offer.

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

  • Case One: Japan to Apple’s iPhone: “No Thanks!”
    • Identifythe lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
    • Evaluatehow the differences in consumer behavior across these cultures may affect the marketing mix strategy.
  • Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
    • Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
    • Explain global issues that may influence consumer behavior.

Subject Business
Due By (Pacific Time) 09/21/2014 12:00 am
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