Project #40586 - Marketingh management Discussion Question

This is APA format only 250 word count and reference This is a MBA Marketing Research class I need quality work and perfect grammar and references

Two separate questions 1

Market Research is a critical component of a company's marketing plan. Discuss the following:

1. In your company (past or present), what types of market research are/ were used? Which ones proved more effective and why? (Sales Organization)

2. What are the factors that must be considered when selecting market research approaches or techniques?

3. Reviewing Intuit's choice (pp. 120-121 of the text), how did they use customer research and why did it work so well for them? How should Intuit gauge the results of its research among younger consumers with mobile devices?  see attached files

2.Marketing has undergone major shifts and changes in its use and role in management. Based on your readings, discuss the following: 1. What are the core concepts that underlie the discipline of marketing? 2. What are some themes you note about the major shifts in marketing? Analyze the pros and cons of these shifts. 3. Describe the relationship between strategic management and marketing. Provide some examples. 4. Consider how biblical principles may apply in the discipline of marketing.

Subject Business
Due By (Pacific Time) 09/22/2014 12:00 am
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