Project #40588 - Marketing Management SWOT Analysis

This is an individual assignment:  After reading the assigned chapters (1-4), review p. 52 (strengths/weaknesses).

  1. Copy page 52 of the text and apply these internal S/W to your current organization (or any other organization of your choice). This SWOT analysis can be conducted on the organization that you select for your Marketing Plan assignment. (PLEASE CHOOSE A SALES ORGANIZATION
  2. Conduct a similar review for opportunities & threats - O/T.  You will have to make up your own categories for this.
  3. Prepare a SWOT analysis for the organization.  Use a format that would get attention as an internal consultant. Try the following website (or a similar one, just Google SWOT) and use a professional format: http://marketingteacher.com/lesson-store/lesson-swot.html
  4. Submit in your SWOT Analysis (chart) and two supporting charts (S/W & O/T) in Canvas.
 See attached file  This is a APA format cover sheet and reference page please excellent grammar and articulation
1411876740 09/27/2014 11:59pm

Rubric

SWOT Analysis Rubric
CriteriaRatingsPts 
Flagged_question Strengths & Weaknesses
threshold: pts
Excellent - Thorough analysis of the strengths and weaknesses. Page 52 of the text applied well on the selected organization.
50 pts
Good - A good analysis of the strengths and weaknesses. Applied most of the text to the selected organization.
40 pts
Needs Improvement - A fair analysis of the organizations strengths and weaknesses, Some major parts of the text were missing or incorrectly applied.
30 pts
Unsatisfactory - Almost no strengths and weaknesses were correctly identified. Textbook was rarely, if ever, referenced or applied.
15 pts
pts
50 pts
--
 
Flagged_question Opportunities & Threats
threshold: pts
Excellent - Thorough analysis of the opportunities and threats. Page 52 of the text applied well on the selected organization.
40 pts
Good - A good analysis of the opportunities and threats. Applied most of the text to the selected organization.
30 pts
Needs Improvement - A fair analysis of the opportunities & threats to the organization. Some major parts of the text were missing or incorrectly applied.
20 pts
Unsatisfactory - Almost no opportunities or threats were correctly identified. Textbook was rarely, if ever, referenced or applied.
10 pts
pts
40 pts
--
 
Excellent - Format is in clear, understandable, attention-getting format. No spelling or grammatical errors.
10 pts
Good - Format is in a mostly clear and understandable format. Few grammar or spelling errors.
6 pts
Needs Improvement - Format is disorganized or distracting. Multiple spelling or grammar errors.
4 pts
Unsatisfactory - Format lacks any organization. Multiple grammar and spelling errors.
0 pts
pts
10 pts
--
 
Total Points: 100 out of 100
 

Subject Business
Due By (Pacific Time) 09/24/2014 12:00 am
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