Project #40740 - Industry Research

Here is a sample paper of what needs to be done but the subject I picked was High speed Rail Transportation in the US.



This is overall a well-researched paper!  You could make recommendations more specific to the opportunities and threats that you see based on the trends.  References need to follow APA format.



Children’s and Infants’ Clothing Store

Children’s Clothing Store Industry code: 44813, 448130 

Clothing Store Industry:

Last Quarterly Update: 9/12/2011

SIC Codes: 5611, 5621, 5632, 5641, 5651, 5661, 5699

NAICS Codes: 724481


Size of Industry:

 According to the Business & Company Resource Center’s data, the clothing industry has been growing since 1993. The data stated that the year revenue was $128,974 million in 1993 and $144,404 million in 1998 and also with a forecast of $161,476 million in 2004.  And according to the research I made on IBIS the size of the Children’s clothing industry is $18.4 billion, a figure that could exceed $23.0 billion, as of 2015.


Key Industry Statistics

Key Industry Figures Children’s clothing industry


Industry Revenue

$9,478.5 million

Revenue Growth




There are a few segments in the industry. Some of the major products and services covered in this market are:

·         Boys' clothing

·         Girls' clothing

·         Infants' and toddlers' clothing

·         Other

The Business & Company Resource Center currently provides data from 1997-1999, which shows that the market sector percentage have been the same during these years; Women’s & Girls Clothing sector holds 58.2%, while Men’s & Boys Clothing sector holds 37.3% and Infants Clothing sector holds the remaining 4.5%. 

According to the information given this is the growth between Year 1993 and Year 1998 in dollars = (144,404 –128,974) * 100


Growth over 5 years from 1993 to 1998 is $11.97%


 Trends in the Industry:

            Though our economy faced a down fall, the size of sales decreased. Instead of shopping people from different ages were trying to save money instead of spending. Due to laid off workers, the revenue and income flow of clothing stores has been impacted. Now that the economy is looking better, people are shopping more and are able to get jobs. In fashion the trends are hard to keep up with if you do not have an innovative edge. To stay on top you must follow the latest trends so that you can meet the demand of your consumers. It is wise to start the trend then to follow. Although children's apparel is a basic family requirement, the fashion revolution is affecting even these styles.  Mothers (controlling 93% of all apparel dollars spent on children's wear) want their children to have the latest "look." Children's wear manufacturers are becoming highly skilled at producing high fashion apparel.  Kid's fashions have been one of the fastest growing category of apparel.  To keep pace with this trend, manufacturers have adopted the production and sales techniques used in women's apparel.  This has led to enormous numbers of children's wear departments and specialty stores throughout the nation.

The children's wear industry has grown considerably in recent years, but still remains a small market segment and can be difficult for small manufacturers to enter.  Since children's wear trends increasingly mirror those of adult apparel, children's collections must not only please children, but also be very similar to current trends in the adult market.  This calls for constant monitoring of the market and a high degree of flexibility and quick adaptation.  Major firms that market adult collections at the same time as children's copies have a head start in this regard.  Price, nonetheless, remains a decisive factor in making purchases, given the speed at which children outgrow their clothes.  Manufacturers who are competitive in this regard and have the flexibility to adapt their products to fashion trends can find worthwhile niches.


 Some competitors would have to be well known established companies such as Gymboree, Babies R Us, The Children’s Place, Carters and so much more. I believe my company will work out better because a lot of these companies get their clothing from other countries and my company will be home based meaning MADE IN THE USA, this will help the economy because it will bring in more jobs. As everyone knows entrepreneurships are the back bone of the US because we are the ones who bring in more/new jobs.


1.      Focus on the children’s market.

2.      Keep children’s clothes affordable.

3.       Offer adult (Mom’s and Dad’s) clothes that match with children’s clothes.

4.      Develop relationships with companies abroad that may be able to manufacture clothes at a lower price.

5.      Offer accessories and other products that go with the clothes and will be useful for this niche segment.


Subject Business
Due By (Pacific Time) 09/21/2014 10:00 pm
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