Project #40986 - Marketing Discussion Questions

1-"The aim of marketing is to meet and satisfy target customers' needs and wants better than competitors" (Kotler & Keller, 2012. p. 151). Getting into the psyche of the consumer is a primary goal of marketers. Discuss the following:

1. How does a buyer's characteristics influence buying behavior? Provide an illustration using one of your own past experiences.

2. Consider IKEA, assess their success to reach customers in different markets. What else could it be doing?

2. How does the business market differ from the consumer market?

3. What are the differences or similarities in the decision-making processes between business buyers and consumers?

 

2-Target marketing involves market segmentation of distinct groups of buyers. Such target segments, require branding efforts. Discuss the following:

1.Select two or three of the companies profiled in the text; analyze and contrast their efforts in segmenting consumer markets.

2. Read Matthew 22:1-14 in the Bible - a parable about a king who prepares a banquet, invites lots of important guests who did not want to attend, and ends up inviting other people off the street. How does this relate to target markets and our own lives?

3. How would a company build brand equity and establish its effective positioning in the marketplace? Provide examples.

there are two questions make sure you answer each subsection total question should be 250 word count each in total

Subject Business
Due By (Pacific Time) 09/28/2014 12:00 am
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