Project #41050 - CGD Literacy

 

 This Project has many parts to it, please read it all

These are the instructions:

 

Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.

As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.

Q.-1AFor this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.

Whatever you choose to communicate, address the following items in your post:

 

  • Describe your message in as much detail as possible, being sure to explain what your desired results for the message are.
  • Describe the intended audience for your message.
  • Explain how you think the use of visuals could help you effectively deliver this message to your audience.

 

Guided Response: Respond to at least three of your peers with feedback on the following items. Note that you will have the chance to incorporate your peers’ suggestions as you continue developing your own message.

 

  • Does your peer’s message make sense to you? Why or why not?
  • What areas of the message do you think could be further clarified?
  • How do you think your peer’s application of visuals will help his or her message?
  • Can you think of any additional examples of how your peer might utilize visuals to communicate this message

 

Peer #1(response only)

 

        Each and every day, I must report the deposits that will be made each day for 8 companies I am in charge of. I report this directly to the owner, general manager and the controller of the company I work for. I advised them of the credits that is coming in and the debits that has been taking. I send this report via Outlook, but my numbers are on an Excel spreadsheet. I used two sites to complete my report, the bank and the safe reporting site. Each should be on one accord with each other. If I have any discrepancies, I have to call the bank or the armored carried to see what could have happened between to the picking up and dropping off.

With communicating this report to the hierarchy of the business, I make sure all spelling and grammar is correct. Being that I am in a professional atmosphere, I want to communicate using the English language properly. The report gives a visual of how well the company is doing on a daily basis. Given this information, they can see what they need to improve with sales. Once this is completed for the month report, I used that number to transcribe the financial reports to be able to reflect this amount. Without my report, I don't think that the company will know what's going on with the operational of the business. Since he isn't involve directly with the operational of the business, he need to be able to analyzed via this report if he is the right business. 

 

 

 

 

 

 

 

 Peer#2 (response only)

 

I'm the assistant meat manager of publix supermarket. And we have to record our dispose at stores, donations, and corrective adjustments daily. This is so we can track our inventory for things that we produce or receive everyday. If we didn't do this we wouldn't know why we had shrink, or why we didn't have shrink. Everything that we throw away has to be scanned to be taken out of the system so that AR (Automated replenishment) can reorder the product for us. This is the best way to keep track of inventory as long as our counts are correct on each product in the department. We have to set a MASC (Minimal Acceptable shelf capacity) and once the system reaches that number it will reorder the product. This is why I believe visuals are good for controlling our inventory

 

Peer#3(response only)

 

In a past job, I sold life insurance.  My main task was to identify the importance of my product directly to the consumer whose home I was in.  The company I worked for spent millions of dollars creating a video presentation to accomplish this goal.  The importance of visual literacy was the key element to a successful presentation.  There were different videos for younger and older clients.  The videos for our senior market included still pictures of people that were in the client’s age group, so they could easier relate to the overall message.  The altered presentation for the senior client was rolled out after I had been there for about four months.  Once the agents started using the senior videos, a noticeable increase in sales for the senior market was evident.  A presentation that was more tailored to its target audience was very advantageous to everyone involved.

Today, I work in the accounting field.  I do not have the need that I used to for different modes of visual communication.  Now I mostly use email and spreadsheets.  While the information is important, it is not very stimulating in its delivery.  In a business atmosphere, there are different rules than in a social setting such as Facebook.  Using correct grammar and punctuation is very important so that your recipient has respect for you as a professional.  When sending correspondence via email, I try to lay out my message in a way that is clear and easily understood.  If there are numbers involved, I try to line them up in a way that would make them easy to add or subtract.  In doing this, I hope to make my point easier to perceive.

 

 

 

 

 

Q.1B

 

The Evolution of Media

Over the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information." 

Taking a look at one of the professions listed in this quote, or even your own profession, reflect on how the role of “gatekeeper” is being redefined, given these new technologies. What are the benefits and challenges associated with this change, both from a business perspective and a social perspective? Are there any ethical concerns associated with this shift?

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

 

Q.1C(Assignment) APA

 

Why is Visual Literacy Important

Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It  (http://tedxtalks.ted.com/video/TEDxDartmouth-Brian-Kennedy-Vis;search%3Abrian%20kennedy), and address the followings:

 

  1. Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition.
  2. Which of the two definitions do you believe is more accurate in today’s world? Discuss and support your position.
  3. Explain how visual literacy can be considered a universal language.
  4. Discuss how visual literacy can impact communication and global understanding..

 

Submit to your instructor your two- to three-page paper (not including the title and reference pages). Your paper must be formatted according to APA style as outline in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.

 

Q.2-two parts

 

Question 2A.Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

Example:

 

  • Sample A: How to Make a Latte -- Before Typography  
  • Sample B: How to Make a Latte -- After Typography  

 

Now, select one of the documents below, and utilize typography and the information in the Practical Typography Tutorials (http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm) website to improve the way it communicates its message.

 

  • Option 1:  Using Styles training document 
  • Option 2:  Email to Danielle 

 

Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity. Then, post your revision to the discussion forum as an attachment for your classmates to see. Describe at least one editing choice you made, and explain why you made it.

 

Question 2B. Your textbook describes design in light of the Bauhaus manifesto.

According to the Bauhaus Design History  
(http://designhistory.org/Bauhaus_pages/BauhausOrigins.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”

Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.

Last Name:
A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of design
M-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of design

 

 

 

Question 2C. Assignment-

 

For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor.

Your outline should be at least two pages and include the following elements: 

 

  • A description of your message and discussion of the desired results
  • A description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
  • A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use or the tone you want the type to achieve). Include an explanation for why the typography you chose is appropriate.
  • An explanation of how you plan to utilize visuals to support your message. To provide support for your explanation, be sure to discuss one of the alternatives you considered before settling on your approach.
  • Identify the platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, web application).
  • An explanation for the platform or medium you selected.

 


Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.

 

Question 3A

 

When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.

Your textbook explains the importance of design and composition in successful photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph.

Possible Resources

 

  • 13 Photographs That Changed the World  (http://www.neatorama.com/2007/01/02/13-photographs-that-changed-the-world/)
  • Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com  (http://www.time.com/time/photogallery/0,29307,1631993,00.html)
  • National Geographic Photo of the Day  (http://photography.nationalgeographic.com/photography/photo-of-the-day/?source=NavPhoPOD) *

 

Example: 
Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the-day/svartifoss-waterfall-iceland/

I chose photograph of Svartifoss, Iceland, taken by Giacomo Ciangottini, and displayed on the Photo of the Day section of the National Geographic website.

This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on the left. This asymmetry is balanced by the dark section of rock in the upper right corner of the image. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slope of the area around the lake all work together to guide the eye from the upper left, directly down the photograph, and toward the bottom right. Finally, its use of color conveys an overall impression of a natural, albeit, majestic scene.

Guided Response: Respond to at least two of your peers with feedback on their analysis of the photograph they selected. Do you see the same design elements they did? Do you agree with their interpretation of how these elements impact the overall photograph? Can you find any additional design elements they did not address in their post?

*Note: If you select a photo from National Geographic’s Photo of the Day, be sure the URL contains the photo’s name (particularly if you are selecting “today’s” photo). For example, notice the URL in the sample above contains “svartifoss-waterfall-iceland” at the end. You may need to click on the actual photo to ensure you have the correct URL

 

Question 3B
Like photographs, motion pictures are a significant medium for visual communication.

Watch at least three documentary trailers. (Recommended: 
iTunes Movie Trailers: Documentary(http://trailers.apple.com/trailers/genres/documentary/)
 

 

Based on one of the trailers, what do you think is the intended message of the documentary? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated? Can you think of any ethical concerns or controversial issues related to the use of motion pictures as a communication medium? Explain.

Guided Response: Respond to at least two of your peers with feedback on their analysis. How did their analysis compare to yours? Do you agree with the ethical concerns they’ve raised? Why or why not?

 

Question 3C

 

Visual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation

 

Question 3D

 

Using Photographs from the Web

Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?

Watch the video Copyright Basics  (http://www.copyright.com/content/cc3/en/toolbar/education/resources/copyright_basics1.html).

Submit a two- to three-page paper (not including the title and reference pages) describing the benefits and challenges associated with having so many visuals available to us today. Describe the ethical and legal implications of using photos and other visual media and describe how these issues can be avoided.

Your paper must be formatted according to APA style as outlined in the approved APA style guide, and you must cite at least two scholarly sources, in addition to the textbook

 

Question 4A

 

As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”

For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above.

Your mood board can be created through Microsoft Word, PowerPoint, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected.

Guided Response: Respond to at least two of your peers with an evaluation of their selected company’s brand identity, as conveyed through the mood board. Do you agree with your peer’s interpretation of the company’s brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board? 

 

Question 4B

 

The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:

“Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and how you see the above concept in action. Describe what product or service each of the three ads is trying to sell (e.g., manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flower garden). Finally, describe whether you can think of any ethical concerns related to this approach of communication.

 

  •  Obama: “Hope” (Political Campaign Poster)   (http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster)
  • “We Can Do It!” (Propaganda Poster)  (http://en.wikipedia.org/wiki/We_Can_Do_It!)
  • Old Spice: The Man Your Man Could Smell Like  (http://www.youtube.com/watch?v=owGykVbfgUE)
  •  
  • 1984 Apple's Macintosh Commercial (HD)  [Video file]. (n.d.). Retrieved from http://www.youtube.com/embed/VtvjbmoDx-I
    • Click here for a transcript of the video.
  • Volkswagen: “Think Small” (Print Ad)  (http://en.wikipedia.org/wiki/File:Think_Small.jpg)

 

Guided Response: Respond to at least two of your peers. How did your interpretation of the advertisements differ from theirs? How was it similar? Finally, looking at the possible differences in interpretation, what does this tell you about communicating a message in advertising?

 

Question 4C

 

You should now have a strong outline for the message you plan to communicate in your Final Project as well as a good idea of how you want to incorporate visuals. This week, you are required to locate or create at least five possible visuals that you might utilize for your Final Project (e.g., photographs, drawings, video clips, screenshots) and add them to your existing project draft. Be sure to reference any visuals that you did not create in proper APA format.

In a one- to two-page paper (not including the title and reference pages), explain the following:

 

  • Why you selected the visuals.
  • How they support your intended message.
  • What reaction or results you hope to gain from the use of these visuals.

 


As part of your explanation, be sure to include examples to support each required point. Your paper must be formatted according to APA style as outlined in the approved APA style guide.

 

Question 5A

 

Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.

Guided Response: Respond to at least two of your peers. How does their analysis compare to yours? Do you agree that the examples they identified appropriate represent the effective and ineffective uses of social media? Explain. 

 

 

 

Question 5B

 

Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.

Guided Response: Respond to at least two of your peers. How are their take-away’s different from yours? With regards to the one concept they identified as unclear or would like to explore further, can you offer any additional insight, resources, and/or clarification?

 

 

 

Question 5C

 

Packaging Visual Communication

Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment.

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation

 

 

 

Subject English
Due By (Pacific Time) 09/28/2014 12:00 am
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