Project #41093 - Critical Analysis on a journal article

 

Individual Assignment (Critical analysis on a journal article - 15%)

Length of assignment: 800 words (plus/minus 10%)

Your tutor will assign you a journal article that is related to consumer behaviour. You are required to read and understand the article and then provide answers for the following questions in your own words:

a) Explain the rationale for conducting such research. You are required to include information from other sources, not limited to the points mentioned in the article. Remember to do proper in-text referencing and include that on the reference list.

b) List the research objectives (you may get these straight from the article).

c) Present the research model (if there is). Explain the relationship between the different variables covered in the research and briefly describe how these variables/constructs were measured.

d) What are the data collection methods being used in collecting data that are related to consumer behavioural related data? Why do you think these methods had been chosen?

e) Explain the research findings. What are the limitations of this research?

f) Understand the marketing implications presented by the author/s:

- Explain how these marketing implications are related to consumer behaviour.

- In your opinion, what marketing strategies can be formulated based on the study findings?

 

(WILL UPLOAD JOURNAL ARTICLE) 

Subject Business
Due By (Pacific Time) 09/25/2014 03:30 am
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