Project #41499 - Entrepreneurship

1.         Stark and Stewart (Why Your Idea Isn’t Worth Anything) pose ten questions that they use to evaluate entrepreneurial business ideas. Put yourself in Ankit Mehta’s shoes and address each question, as you believe he would answer them. Are there significant “holes” in ideaForge’s current understanding of the market and business opportunity? What are they? What additional information and/or analysis would be required to address them?

 

2.         Identify the key assumptions implicit in ideaForge’s business model and understanding of the market opportunity (see Teaching Note: Identification and Validation of Assumptions). What did ideaForge learn from its initial market research efforts and its analysis of the competitive landscape (consider the information provided in the exhibits)? Which assumptions have been validated? What additional information is required to validate their assumptions and frame a viable approach to the market?

 

3.         It appears that ideaForge is following the “just do it” approach (Hypothesis Driven Entrepreneurship – Appendix A). Based onthe ideas and recommendations contained in the Teaching Note and Hypothesis Driven Entrepreneurship, outline a set of

falsifiable business model hypotheses and MVP tests to confirm the viability of ideaForge’s current approach to the market.

 

4.         Following the methodology set forth in Discovery Driven Planning create a reverse income statement, lay out the required activities, and identify the implicit assumptions in your analysis. Assume that a cumulative market penetration of 2.5% of cell phone users (5 million units) within five years represents a reasonable goal for market penetration, and that a pretax profit margin of 15% would be acceptable to investors. Assume a gross profit margin of 50% (see Exhibit 3) and a strategy of selling through distribution (distributor discount of 30%). Is there a viable business opportunity here? What are your key assumptions?

 

5.         What recommendations would you make to the ideaForge team based on your analysis and response to the preceding questions? Should they modify their approach to the market? How? Why?

Outline Form Response (6-8 pages)

Format. Your name the course number and the date should appear in a header at the beginning of each page of the document. The body of each written assignment should comply with the page length guidelines specified for the assignment. The use of charts and exhibits is encouraged, to the extent that they help you make your points. Charts and exhibits should be numbered and appropriately referenced in the document. A list of references should be attached as required. Cover pages, charts or exhibits, and lists of references are not included in the page count. The manuscript should use 11- 12 point type, double-spaced, with 1” margins all around. Appropriate titles and section headings should be used. Number the pages and staple in the upper left corner. Binders and report covers are neither necessary nor desired.

Outline Form Response (6-8 pages). The assignments specify an outline form response. I will expect a statement of the question followed by a bulleted or numbered list of the key items in your response. A format example is attached.

CASE ANALYSIS GUIDELINES

ï‚·Identifying key organizational issues (decisions or actions required in a given situation).

ï‚·analyzing the situation (identifying problems; understanding the underlying causal factors; and identifying andevaluating options)

ï‚·recommending specific actions (what should be done, by whom, when and in what sequence) to address the keyissues.

Specific questions have been provided to focus your analysis of each case. In general, there are no “right” or “wrong” answers for a specific case – different approaches and insights are possible, depending on your individual perspective and approach. Regardless of your approach and conclusions, I expect you to make recommendations that: (1) address the identified issues; (2) follow logically from your analysis and conclusions; and (3) make sense (are feasible) in the context of the case situation.

Subject General
Due By (Pacific Time) 10/02/2014 01:00 pm
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy