Project #41562 - Marketing and Economics

After reading the first chapter of our textbook An Introduction of Marketing by Armstrong,kotler and thrifts and buchwitz and listening to Seth Godin https://www.youtube.com/watch?v=5F6eiJ2bWHw describe how well your specific company is doing in terms of creating and capturing customer value.

 

Sidebar: This assignment is about creating and sustaining customer value. Customer value is difficult to deliver and even more difficult to sustain over long periods of time. How a company manages and builds lasting relationships with their customers will often determine the ongoing success of the organization. One could speak about CRM initiatives, programs, partnerships, customer equity, lifetime value, etc. in this assignment.

 

It is my hope that both the discussion forum and assignment are linked and that some deeper understanding of these concepts occurs.

(Reminder: Ensure you use key terms, concepts, etc from the text in all your assignments).

Assignment specifics: 1-1.5 page(s) (quality over quantity), report style*, 11 point font; WORD document, double spacing (suggested).

 *Report style basically refers to the report structure: Title of Report (critical information such as name, student number, date, course), introduction,  body, conclusion, reference, and appendix (if necessary). Good sentence structure, grammar, and spelling.

 

 

Economics Assignment 1 - Ceteris Paribus

Answer the following questions: Provide your opinion and analysis and 'justify' your responses.

What is the concept of Ceteris Paribus?
In this age of instantaneous communication (due to the proliferation of Information and Communication Technologies) is this ‘fundamental’ law of economics in need of being reworked. If so, why? If not, why not?
Are there any industrial sectors where economic forecasting is still viable based on this assumption (the economic forecasts are valid assuming that all things remain the same) Or has our ‘information society’ made this fundamental assumption irrelevant?

You will have to look beyond your textbook to find a definition of Ceteris Paribus.

Your answer (no more than 1000 words) i
Detailed explanation: YES

Subject Business
Due By (Pacific Time) 09/28/2014 02:00 am
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