Project #41911 - Ad Campaign and Presentation MKTG 3316

Students are required to complete an ad campaign for a business of their choice during the semester.  The campaign will include all steps of the integrated marketing concept focusing on the promotional mix.  This is a real life project and will be not only for a grade, but could potentially be implemented by the business chosen.  There will be time throughout term to address each step of this process with the chosen client.  As an upper-level marketing course, the professionalism and detail to this project expectation goes without saying.


The presentation can be a video, commercial, or PowerPoint uploaded to the discussion board.

 

Power Point is Required

Subject Business
Due By (Pacific Time) 10/18/2014 12:00 am
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