Project #42092 - Marketing Discussion Question

1-Develop an outline of the product life cycle for your organization's major product or select another company's major product. Post the outline of the product life cycle in this forum and provide some supporting statements to explain the cycle. What are some marketing strategies needed at each stage?
Discuss the various product life cycles presented.
 
What are some biblical principles that may be applicable to this process? Is there indeed a time for everything (Ecclesiastes 3:1)?
 
 
 
1. How does a company build its product mix and product lines? How is product strategy decided? Refer to the examples of  various companies presented in the readings.

2. How can services be marketed more effectively? Consider Singapore Airlines - a company with a reputation for quality service. Compare that with JetBlue. How do each  of these companies define excellence in service marketing? Provide some examples of companies that do a poor job in service marketing.

3. In Ephesians 4:15 (NIV), we are encouraged to speak the truth in love, how does this apply to services or product marketing?

 

Each question need to be atleast 100 word count Answer each question and references

This is and example of one post:Product Life Cycle RXV.JPG

Product Life Cycle for E-Z-GO’s RXV Model: 

             The RXV model’s product life cycle indicates a growth-slump-maturity pattern, yet also seems to slightly display cycle-recycle pattern (Kotler, 2011, p.3010) .  Although this is unusual for a vehicle manufacturing company, the result stems from a joint venture formation with China that increased sales volume, meanwhile significantly reducing import tariffs, thus the selling price, and increasing sales in our Asian market. 

The new features and benefits introduced with this model, as opposed to the previous TXT, include:  AC dive, dual-braking system, energy transfer bumpers, Kawasaki high-performance 13-HP engine, 4 year warranty, improved comfort, fresh exterior styling, environmentally friendly operation, and safety.

 

Year

Sales Volume

Marketing Strategies

Stage

2007

71

November 2007:  E-Z-GO Introduces the RXV Model

Introduction

2008

6298

E-Z-GO's first full year with RXV model. Marketing budget need to increase new product awareness and create buzz.

Growth

2009

34555

End of 2009: Economic Recession starts to force some Golf Course to shut down

Maturity

2010

28575

January 2010:  E-Z-GO introduces TXT 48Volt Fleet Car- enhanced technology to the pre-existing model as a cheaper alternative to the RXV model.

Maturity

2011

23010

Golf Market takes a hit from the aftermath effects of the Economic Recession and increase in interest rates, forcing courses to close and others to purchase used cars.  As a result, the used car sales volumes and margins increased significantly this year.

Decline

2012

27383

January 2012:  E-Z-GO changes sales structure to go to market via 3 vehicle distribution channels:  Golf, Consumer, and Commercial and announces joint-venture with China for us to ship them kits with Bill of Materials for them to assemble the final vehicle there, in order to reduce expensive importation tariffs.  October 2012:  China started shipping and invoicing assembled RXV models in China.

Growth

2013

29134

Joint venture in China has become fully operational and producing RXV model vehicles for an entire year.

Maturity

2014

28242

Steady year totaling slightly higher than was expected.  Last three months have been included to the sales volume, based on forecasted quantities.

Maturity

 

            I believe several Christians tend to have cycle-recycle patterned product life cycle, when it comes to faith.  As young children, our parents put pressure on us to pray and attend church every Sunday and our innocent minds and open hearts are more accepting of the magical things that come with faith.  Then, as young adults our busy work and social lives force religion to drop from our first priority to more like our third or fourth.  That is, with the exception of hard times when our faith tends to increase again in prayer.  Finally, as we start getting older, the undeniable realization that death could be lurking behind any corner compels us to search for forgiveness for our wrong doings to gain entrance into Heaven.

References:

Kotler, P. (2011).  Marketing Management. 14th Edition. Upper Saddle River, NJ: Prentice-Hall

           

 

Subject Business
Due By (Pacific Time) 10/06/2014 12:00 am
Report DMCA
TutorRating
pallavi

Chat Now!

out of 1971 reviews
More..
amosmm

Chat Now!

out of 766 reviews
More..
PhyzKyd

Chat Now!

out of 1164 reviews
More..
rajdeep77

Chat Now!

out of 721 reviews
More..
sctys

Chat Now!

out of 1600 reviews
More..
sharadgreen

Chat Now!

out of 770 reviews
More..
topnotcher

Chat Now!

out of 766 reviews
More..
XXXIAO

Chat Now!

out of 680 reviews
More..
All Rights Reserved. Copyright by AceMyHW.com - Copyright Policy