Project #42218 - Entrepreneurship

 Keeping Google “Googley” HBS 9-409-039

1.            Analyze and diagram Google’s business model (Johnson et al), detailing the relationships among the end users, web portals utilizing the Google search engine(s), advertisers, online publishers, AdWords/AdSense, and the communication and collaboration applications offered by Google. Identify and detail the customer value proposition, profit formula, key resources and processes. Based on your analysis, define the critical success factors for Google’s continued growth and profitability. How would these translate into objectives for the organizational design?

2.            Evaluate Google’s management and organizational structure with respect to their ability to continue to innovate and lead the market for online advertising services. What are the strengths and limitations of the current structure and processes (Do You Have a Well-Designed Organization?) Are they effectively positioned for continued growth and innovation?

Outline Form Response (6-8 pages)

Format. Your name the course number and the date should appear in a header at the beginning of each page of the document. The body of each written assignment should comply with the page length guidelines specified for the assignment. The use of charts and exhibits is encouraged, to the extent that they help you make your points. Charts and exhibits should be numbered and appropriately referenced in the document. A list of references should be attached as required. Cover pages, charts or exhibits, and lists of references are not included in the page count. The manuscript should use 11- 12 point type, double-spaced, with 1” margins all around. Appropriate titles and section headings should be used. Number the pages and staple in the upper left corner. Binders and report covers are neither necessary nor desired.

Outline Form Response (6-8 pages). The assignments specify an outline form response. I will expect a statement of the question followed by a bulleted or numbered list of the key items in your response. A format example is attached.

 CASE ANALYSIS GUIDELINES

ï‚·Identifying key organizational issues (decisions or actions required in a given situation).

ï‚·analyzing the situation (identifying problems; understanding the underlying causal factors; and identifying andevaluating options)

ï‚·recommending specific actions (what should be done, by whom, when and in what sequence) to address the keyissues.

Specific questions have been provided to focus your analysis of each case. In general, there are no “right” or “wrong” answers for a specific case – different approaches and insights are possible, depending on your individual perspective and approach. Regardless of your approach and conclusions, I expect you to make recommendations that: (1) address the identified issues; (2) follow logically from your analysis and conclusions; and (3) make sense (are feasible) in the context of the case situation.

Subject General
Due By (Pacific Time) 10/07/2014 03:00 pm
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