Project #42638 - Marketing Paper on COKE ZERO

My part of the paper includes the action programs of COKE ZERO. The following topics need to be expressed in detail. Please provide subheading for each topic below.

    • IMC (how it can be used to support the marketing objectives of the product/service scenario and recommended marketing strategies.)
    • Message design, content, and structure
    • Media choices
    • Promotion-mix tools (include the AIDA model to illustrate  how the promotion tools would mix)

After stating what Coke Zero already uses there can be a small paragraph Recommending message, media, and promotion-mix tools that are appropriate for the recommended marketing strategies.

 

*Please provide a list of websites used and include the in text citations.*

*Please note it is COKE ZERO and NOT COKE)*

Subject English
Due By (Pacific Time) 10/07/2014 05:00 pm
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