Project #43011 - Marketing Discussion Questions

Session Four Discussion: Integrated Marketing Communications

 
 
  Select a brand from the many that you observe in the marketplace. Go to its website and locate as many forms of communication as you can find.

Conduct an informal communications audit. Report on your findings. Assess the consistency of the different communications. Compare and analyze the various brands presented by your classmates in this forum. (on-line course)

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1. What are the factors involved in setting price? Provide some examples of pricing strategy from your own or another organization. What are the ethical considerations and biblical perspective involved in pricing strategies?

2.Consider your favorite retailers and analyze how they integrated their channel systems. Do you use multiple channels from them? Explain.

3. Discuss the wheel-of-retailing concept and apply it to any business segment you choose.

 

Please answer all questions and word count shoud be atleast 100 for each question

Please include references and APA format please

Subject Business
Due By (Pacific Time) 10/14/2014 12:00 am
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