Project #43012 - MARKETING CASE STUDY

Submit answers to the Case Studies on Marketing Excellence (Southwest Airlines – pp. 412-413; Amazon – pp.443-444; Zara – pp. 470-471; Gillette - pp. 532-533) as a two to three page paper in APA format. The issues/ problems/ opportunities must be clearly identified and analysis of stakeholders conducted where appropriate.

 

0

Rubric

Case Study Rubric
CriteriaRatingsPts 
Flagged_question What are the issues/ challenges? Clear identification of issues/ problems.
threshold: pts
Issues clearly identified and explained.
5 pts
Only a few issues identified
3 pts
Some key components are present but insufficiently detailed. Some are missing.
1 pts
pts
5 pts
--
 
Flagged_question Analysis of issue/s presented including questions in the text. Critical thinking is evident. Not mere regurgitation of text. Recommendations for action/ solutions to the issues and problems are presented
threshold: pts
All key components are clearly detailed.
40 pts
Most key components are detailed.
30 pts
Some key components are present but some are missing.
20 pts
Little to no componenets are present. Few, if any recommendations.
5 pts
pts
40 pts
--
 
Flagged_question APA and writing requirements – grammar, spelling, writing mechanics.
threshold: pts
No APA, spelling, or grammar errors.
5 pts
1-2 APA errors and/or 1-2 spelling/grammar errors.
4 pts
2 or more APA errors and 2 or more spelling.grammar errors.
3 pts
More than 2 APA errors, more than 2 spelling errors, more than 2 APA errors.

Subject Business
Due By (Pacific Time) 10/14/2014 12:00 am
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