Project #43044 - Mid-Term Paper

Instructions from Professor.....

Your ideas can be anything, let your creative minds run wild, but remember if it’s a great idea let’s make it a reality and get into the import export business. Develop a new product which you would market in another country. Or find an existing product which is not being sold in another country and market it. This will be a 9 page project. 

Steps for the project:

Find a country to export your product to:

Explain in your project the culture, political environment, the current economic environment, which includes GDP and unemployment issues, wages and spending habits, the of currency and value.

Use the Marketing 4 Ps (product, place, price, promotion) 

Explain how you would transport the product, cost involved, mark-up, suppliers and retailers if applicable. 

Your project should be divided up the following way:

1. Cover page, = 1 page

2. Brief overview of product, country, and targeted market, = 2 pages

3. Marketing plan 4 Ps,=2 pages

4. Cost of product, transportation and retail price to customer =2 pages

5. Possible problems which may include, government regulation, tariffs, culture or other 

issues = 2 pages

 

I also attached a copy of the grading rubric.

Subject Business
Due By (Pacific Time) 10/17/2014 12:00 am
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