Project #43703 - Market Reasearch Paper

Each student will choose and submit a research topic on which to write a seven to eight page research paper (due in Session Five). The student may refer to the suggested reference journals and sources listed in Appendix A. The research topic must be approved by the instructor. Please use the link below for suggested market research topics:
http://mba-lectures.com/advance-research-methods/1173/important-topics-for-research-in-marketing.html (Links to an external site.)

Once you have decided on the topic, pay attention to is the scope of your paper or what you will be including in your discussion. The broader the topic, the more difficult it is to cover it in full detail. Establish beforehand the scope and limitations of your paper and this will be the foundation of your research paper outline.

Basically, your outline will constitute three main parts namely the Introduction, the Body and the Conclusion. But to make sure your paper is complete, a sample outline is in Appendix D that should be included in your research paper. Please note: that your research outline is due on Session 3.

Title::"The impact of marketing activities on the sales of pharmaceutical companies" 

SEE ALL ATTACHED DOCUMENTS APA FORMAT 6TH EDITION

I have included and outline I need you to incoporate as outline has instructed
Introduction
The Introduction should contain your thesis statement or the topic of your research as well as the purpose of your study. You may include here the reason why you chose the particular topic or simply the significance of your research paper's topic. You may also state what type of approach it is that you'll be using in your paper for the entire discussion of your topic. Generally, your Introduction should state briefly all the major points of your topic your readers will be reading about.


Body
The body of your paper is where you will be presenting all your arguments to support your thesis statement. Please be reminded of the “Rule of 3” where you should find 3 supporting arguments for each position you take. Start with a strong argument, followed by a stronger one, and end with the strongest argument as your final point.


               Conclusion

Conclusion is where you form a summary of all your arguments and state your final stand. Explain why you've ended up with the said conclusion.
                Style: APA 6.0.
                Length: 7-8 pages (not including cover page & Reference page).

                At least 5 reference sources from quality journal publications.

0

Rubric

Market Research Paper Rubric
CriteriaRatingsPts 
Flagged_question Quality of Research
threshold: pts
Excellent -Cited 5 or more sources -Sources reliable and precisely cited -All information included -Sufficient information provided to support all elements of the topic _Research in depth and then beyond the obvious reveling new insights gained
25 pts
Good Cited 5 sources -Sources mostly reliable. Citation errors minor) -Most information included -Sufficient information provided -Research of sufficient depth
20 pts
Needs Improvement -Cited 3-5 sources -Sources reliability questionable Information does not interfere with ability or reader to find the sources. -Information relevant to support some elements of topic -Surface research
15 pts
Unsatisfactory -failed to cite even 3 sources -Sources unreliable -Information interferes with ability of reader to understand paper -Irrelevant to thesis -Information does not support the topic.
5 pts
pts
25 pts
--
 
Excellent -Topic includes all aspects of the project, of appropriate breadth for length of the paper and an appropriate topic to research. -Contains clear and concise abstract, subtitles , and resources page -Support for research topic --5 or more in text citations to support the topic. -Clear and appropriate organization with effective transitions , and conclusion.
50 pts
Good -Topic includes most aspects of the project, of appropriate breadth for length topic for research. -Contains somewhat clear and concise abstract, subtitles, and resource page. --Support for thesis sufficient, but lacking in-depth complexity. -Less than 5 in text citations are used to support the thesis. -Organization transitions, introduction, and conclusion slightly lacking clarity and/or appropriateness.
40 pts
Needs Improvement -Topic includes some aspects of the project, of appropriate breadth for length topic for research. -Only 2-3 in text citations used to support thesis. --Missing abstract , but includes subtitles , and resources page Organizations, transitions , introduction, and conclusion lacking clarity lacking clarity and /or appropriateness’
30 pts
Unsatisfactory -Topic unclear and includes no aspects of the project , of inappropriate breadth for length of paper -Missing abstract, subtitles and resources page -Support for thesis insufficient -No organization transitions , introduction and no conclusions
25 pts
pts
50 pts
--
 
Flagged_question Grammar and mechanics
threshold: pts
Excellent -Consistent and appropriate voice -Sophisticated and precise word choice. No spelling errors. No errors agreement, pronouns/antecedents, or tense. -No punctuation or capitalization errors. -Met all style and min/max page requirements.
15 pts
Good -Voice mostly consistent and appropriate -Fairly effective word choice -No more than 2 spelling errors. -Fewer than two errors in agreement, pronouns/antecedents, or tense. -Met most style and min/max page requirements.
14 pts
Needs Improvement -Voice somewhat consistent and appropriate -Correct word choice -More than 3 spelling errors. -More than 2 errors in agreement, pronouns / antecedents, or tense. -More 3 punctuation or capitalization errors. Attempted to meet style and /or min/max page requirements.
11 pts
Unsatisfactory -Voice inconsistent and inappropriate -Incorrect word choices -More than 5 spelling errors
5 pts
pts
15 pts
--
 
Flagged_question Bibiliography/Resources
threshold: pts
Excellent -Topic includes all aspects of the project, of appropriate breadth for length of the paper and an appropriate topic to research. -Contains clear and concise abstract, subtitles , and resources page -Support for research topic --5 or more in text citations to support the topic. -Clear and appropriate organization with effective transitions , and conclusion.
10 pts
Good -Topic includes most aspects of the project, of appropriate breadth for length topic for research. -Contains somewhat clear and concise abstract, subtitles, and resource page. --Support for thesis sufficient, but lacking in-depth complexity. -Less than 5 in text citations are used to support the thesis. -Organization transitions, introduction, and conclusion slightly lacking clarity and/or appropriateness.
9 pts
Needs Improvement -Topic includes some aspects of the project, of appropriate breadth for length topic for research. -Only 2-3 in text citations used to support thesis. --Missing abstract , but includes subtitles , and resources page Organizations, transitions , introduction, and conclusion lacking clarity lacking clarity and /or appropriateness’
8 pts
Unsatisfactory -Topic unclear and includes no aspects of the project , of inappropriate breadth for length of paper -Missing abstract, subtitles and resources page -Support for thesis insufficient -No organization transitions , introduction and no conclusions
5 pts

Subject Business
Due By (Pacific Time) 10/23/2014 12:00 am
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