Project #43704 - Discussion Questions

these are two marketing discussion questions separate questions that need to be answered the first and then the second set 200  word count on each set of questions   APA plus refences   

 

Marketing communications in the context of the Internet revolution pose many challenges.

  1. How can companies use direct marketing, interactive marketing and word of mouth marketing effectively? Provide examples of companies use any of these well.
  2. What are some ethical issues that may arise out of internet and personalized marketing? Support your argument with biblical principles.
  3. Are great salespeople born or made? Discuss the factors that make an effective salesperson.

    Companies rely on new products and services to shape their future. They also explore new markets both domestically and internationally. Consider Apple as a case study.

    1. How does the company manage new-product development processes? What structures are in place to oversee new product development?
    2. What would Apple do to evaluate and select specific foreign markets to enter?
    3. In comparison to IKEA, to what extent does each company adapt its products and marketing program to each foreign country?

Subject Business
Due By (Pacific Time) 10/20/2014 12:00 am
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