Project #44458 - enterprise system and data analytics

Create a swimlane for the process described below and then suggest two ways to use BI to help this business. Use the objective-measure-signal-action framework for your suggestions.

You: Tell me a little about your business. How much of your revenue come from home delivery?

Manager: Probably 20-25%. It’s been that way for years. We’d like to increase that percentage as we don’t really have additional capacity in the restaurant.

You: Tell me about your delivery customers. What neighborhoods do they live in?

Manager: I guess I never really thought about it. We deliver in a 5 mile radius so they have to be close. Our driver might be able to tell you.

You: How much of your business are regulars?

Manager: In the restaurant, I would say, about 80% of the customers are either regulars or semi-regulars. I couldn’t tell you about the home delivery customers.

You: Tell me about the process. What happens when a customer calls in an order?

Manager: The host in the dining room answers the phone and takes the order.

You: What is a typical order?

Manager: What do you mean?

You: Well, do they usually order a pizza, only a pizza? Do they add other items like salads, drinks, deserts, etc.?

Manager: Hmmm, I’d say that most orders are only for pizza, probably.

You: How about in the restaurant? Do customers order other items?

Manager: Yes, that’s typical.

You: OK, when the host answers the phone, what do they say?

Manager: They say, “Thank you for calling Luigi’s how can I help you?”, then they take the order.

You: Besides the order do they ask for any other information?

Manager: Well, they have to ask for the name and address. If they don’t know where the address is they have to check to make sure it’s in our delivery area.

You: How do they record the order details?

Manager: They write it on an order pad.

Subject Business
Due By (Pacific Time) 10/21/2014 09:00 am
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