Project #45214 - Week 5 Coca-Cola case study **VeryEasy**

*****This assignment is very easy and should have a set low amount for the bidding because of the ease of the assignment. ********

Instructions for the initial discussion post and for the two student responses:

For this and all other units, post your response with minimum 150-words and reply to at least TWO other students’ responses with a minimum 100-words. Consider utilizing the key terms and concepts from your reading to add critical thinking in your discussion answer.

Initial Discussion question#1

What are your moral philosophies, if you were the business owner of an internet company? How would you encourage business ethics?

For this and all other units, post your response with minimum 150-words and reply to at least TWO other students’ responses with a minimum 100-words. Consider utilizing the key terms and concepts from your reading in your discussion.

 

 Student #1 Response: (will come back by Wed. to post both students response)

Student #2 Response: (refer to student #1 comments above)

***************************Complete Assignment Below**********************************

In this section for the Complete 5 questions (questions2-5) should follow these guidelines and rules typed in red below.  

When you combine all of the sections in a word count please post a minimum of 1000 words total.(So each question need to be atleast 250 words minimum each or if you cannot obtain at least 250 words for a particular question, please add the difference in word counts to another question).  A minimum of two APA references required. You may use the textbook for one of the two and the second from the Bethel library. All work should be obtained from the case study I've provided as an attachment, if not obtained from the pdf attachment case study, PLEASE be sur to provide APA style in-text citations and APA style reference(s).

 

Question #2: In a narrative format, discuss the key facts and critical issues presented in the case.

 

Question #3:   In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

Question #4:   As one of world's most valuable brands, what impact has Coca-Cola's ongoing struggle with ethics issues had on it reputation?

 

 

Question#5: As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.

Subject Business
Due By (Pacific Time) 10/29/2014 02:30 pm
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