Project #45398 - R n R case study

Consumer Studies – MDSE 3750

 Case Study

40 points

Turn in on Blackboard 

Please read the attached case study and then answer the questions below. Feel free to collaborate with your classmates, but you must turn in your own assignment and respond in your own words. We will spend some time on Thursday discussing this case and your responses.

1.    Identify 2 brands you believe are the most successful and explore the following.

a.    Are their customers consumers or fans?

b.    What strategies, tactics, and marketing programs made each brand successful?

c.    What principles from the legendary rock and roll stars described in the case apply to the success of your two identified brands?

 

2.    Identify 2 brands you believe could use a little work in order to be really successful. Based on concepts mentioned in the case study, come up with 2 marketing ideas that could help convert the identified brand’s customers into fans. (You will need to identify 2 marketing ideas for each brand. So a total of 4 marketing ideas are needed.)

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Due By (Pacific Time) 11/04/2014 08:30 am
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