Project #45485 - Entrepreneurship

Questions:

 

1. Why did ATH MicroTechnologies experience problems with its new products? What role did measurement and control systems play in these problems?

 

2. How should Janet Isabella design and use performance management and control systems to implement her agenda and take charge of the situation?

 

(a)What are the critical performance drivers of success going forward?

 

(b)What variables should be measured?

 

(c)How easy or difficult should goals be?

 

(d)How should financial expectations be set and communicated?

 

3. How can she use control systems to scan the competitive environment to ensure that the business is not again surpassed by new technology?

 

4. What events or employee actions could put business objectives at risk? How would you ensure that these risks are adequately communicated and controlled?

 

5. How would you measure and evaluate Scepter’s decision to purchase ATH MicroTechnologies in 2000?

THE CASE IS ATTACHED. THOSE QUESTIONS ARE FROM THE LAST TWO PAGES OF THE CASE.

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Due By (Pacific Time) 11/02/2014 12:00 am
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