Project #45589 - Beats by Dre : A Business Analysis

The report is to be 2,000 words excluding the Cover sheet, Contents page and References.

 

The format of the report is to be:

 

·       Cover sheet including name of student, seminar tutor, date of submission, and word count

·       Executive summary

·       Contents page

·       Introduction

·       Findings (main body of the report)

·       Conclusion

·       References (there is to be a minimum of three sources and these are to be referenced in Harvard format)

 

·       Reports should be word processed in 11 point type and with 1.5 line spacing

·       Run a spell check before you submit – marks will be deducted for poor spelling and unprofessional presentation

·       You should write in the style of a business report, not an essay, and should address your report to your client

·       You are free to use bullet points, charts and graphs (where appropriate), headings and subheadings.

 

The purpose of your assignment is for you to:

1.     Introduction and background (5%)

2.     Describe a Porters Five Forces analysis, its purpose and the business benefit. (5%)

3.     Conduct a Porters Five Forces of the premium headphones market, (it may help you to consider the market before Beats by Dre were launched). (20%)

4.     Using the Marketing Mix analyse the approach that Beats have taken when marketing their products. (40%)

5.     Explain the Ansoff Growth Matrix, its purpose and the business benefit (5%)

6.     Referencing Ansoff identify some of the strategies that Beats have adopted over time to both expand and survive. (20%)

7.     Conclusion (5%)

Introduction

Beats by Dre have made a major impact on the headphones market and have been an undoubted success.

 

Subject Business
Due By (Pacific Time) 10/31/2014 03:00 am
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