Project #45636 - Managing Research 4 Exam Questions

You are required to answer any four (4) of the questions below in relation to the Mail. Email, and Online Advertising Research Report. The Task should be completed in 2 hours (however this is not a timed exam). Exam format : simply answer any four of the questions below (about 250 to 300 words per answer). Remember you are critiquing the report. 1. Critique the problem definition the research addressed? 2. Evaluate what secondary data are provided in the report, if any, and what secondary data may be useful for this research? 3. What research design (exploratory, descriptive, causal, or some combination) was used and was this appropriate? What further information (if any) would you need? 4. Are the methods used to collect data (eg focus groups, questionnaires) sufficiently justified and described? What further information (if any) would you need? 5. Was the sampling strategy (or respondent selection) appropriate? What further information (if any) would you need? 6. Evaluate the data analysis strategy used in the research. 7. Evaluate the report in terms of its presentation and communication. 8. How would you ensure that for this research all parties in the research are treated ethically?

Subject Business
Due By (Pacific Time) 10/31/2014 08:00 am
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