Project #45878 - two part

There are two parts:

Part 1.) Respond to the following question(minimum 250 words):

Are brand extensions an important brand-growth strategy or can they endanger brands?

ADVICE: Defend your answer by providing appropriate resource and research data. Don't just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

Part 2.)

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours.  Write a 3 page paper discussing how you would market the product. 

****Please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in 3 pages! This is a 3 pages paper going over a the basics of what you would do to market this item!

I can send a copy of the course syllabus as well.

Subject Business
Due By (Pacific Time) 11/02/2014 08:32 pm
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