Project #46349 - Case Study

Textbook

Hitt, Michael A. et al (2012): Strategic management 10E: concepts and cases in competitiveness and globalization. South-Western College Publications
ISBN: 1111825874
ISBN: 9781111825874

Instructions for the Case Study "Adobe"

First you have to read the contents of the text Part 4: Cases, that begins on page 417 of your
textbook.

In the case studies list, you will see almost 30 cases. The author’s instruction on preparing an effective case analysis begins on page VII after page 417and must be thoroughly read. This gives you a detailed instruction to what to expect from in class case discussions. Please read carefully pages VII to XV. You will have to conform to the exact standard set forth in this article titled, preparing an effective case analysis.
While preparing a written case presentation you must provide the following
• strategic profile and case analysis purpose
• situation analysis
• general environmental analysis
• industry analysis
• competitor analysis
• internal analysis
• identification of environmental opportunities (generally known as SWOT analysis)
• strategy formulation
• strategic alternative implementation
• and the process issues (for logical consistency)

For purposes of case writing, you should not limit your analysis to facts given in 7 to 10 pages of the case rather, on page XII Appendix 1, there are sources of industry and competitor analysis in the form of abstracts and indices that you must refer to, to make your analysis appropriately succinct.

Also, in Appendix 2, you will find that the author gives you the financial analysis example formulas with different ratios that are applicable to the case analysis. You should uncover from abstract and indices these numerical formulas and facts, in order to determine whether the company that you are critiquing is up to the mark on not, in your opinion. Such profitability ratios are important indices for your understanding of capstone case analysis.

 

Note: there are about thirty cases in the textbook, Adobe is one of them and its the one to be worked on.

Subject Business
Due By (Pacific Time) 11/07/2014 09:00 am
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