Project #46358 - SDG&E

I need a SWOT analysis and a Market Analysis on a company called SDG&E ( San Diego Gas and Electric.) SDG&E has a parent company called Sempra Energy and my main focus is SDG&E. Must be 4-5 pages in APA format. It must have at least 4 References. Only 2 out of the 4 references can be from websites. This is a two part paper one on SWOT analysis and the other Market Analysis. If the scholar does a good job I will go to them with the rest of my project in sections. Total 30-35+ pages with 8 different sections.

I put the price for 25 because I would like quality work and on the next section I will pay more but let me know if that is to low and we can negotiate.

Thank you if you have any questions feel free to message me.


The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

Market Analysis

The market analysis section of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions.

What to Include in Your Market Analysis

Industry Description and Outlook – Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry.

Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:

Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met?  What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?

Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile.

How much market share can you gain? – What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your calculation.

Pricing and gross margin targets – Define your pricing structure, gross margin levels, and any discount that you plan to use.

When you include information about any of the market tests or research studies you have completed, be sure to focus only on the results of these tests. Any other details should be included in the appendix.

Competitive Analysis – Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:

       Market share

       Strengths and weaknesses

       How important is your target market to your competitors?

       Are there any barriers that may hinder you as you enter the market?

       What is your window of opportunity to enter the market?

       Are there any indirect or secondary competitors who may impact your success?

What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)?

Subject Business
Due By (Pacific Time) 11/08/2014 12:00 am
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